Like Us
Plus One
Follow Us
Search

As more and more businesses try to become "brand as publishers," the roles within organizations need to change to more effectively create content. Content creation has long been the realm of editorial departments. But with content taking on a marketing—rather than a journalism—slant, teams need to work off an editorial schedule and process, but have a strong marketing background to guide concepts and implementation. Here's what you can learn from editorial teams to hel…
View Original Article

Recent Articles from Microsoft for Work