Like Us
Plus One
Follow Us

While 93% of B2B marketers are using content marketing, only 42% say they are effective with content marketing. Christopher Penn, vice president of marketing technology at SHIFT Communications, believes effective content plays two key roles for business: it attracts new audiences and it drives new business. "Content is easy, it's super easy," Penn says. "But great content—content that people want to consume and share—that's incredibly difficult." ...(read…
View Original Article

Recent Articles from Microsoft for Work