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 Author Robert Bogue  Views 1182 View Original Article

It’s an artful thing to create the right choices so that people are nudged gently into the behaviors that are best for them. That’s what Nudge: Improving Decisions about Health, Wealth, and Happiness is all about – helping people make the best choices for themselves. With the idea of libertarian paternalism, choice architects help to shape the way that people choose. Choice Architects Inherent in the idea that you can nudge someone is that doing so is subtle and something they barely…
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