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I was chatting with Jeff Fried over at BA Insight yesterday, and I was reminded of a conversation we had a few years back while in either New York City or Washington DC (honestly, I can't remember which) where Jeff was teaching a workshop on architecting enterprise search, or something along those lines. What I remember from the conversation, however, was one simple truth: most searches fail because people don’t know what to look for. This may sound like a no-brainer, but there's some complexi…
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