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Banks are a mother lode of data. Every moment of every day consumers make purchases and merchants are make sales, creating a stream of data flowing through the bank or financial institution. Even with this vast amount of information, it’s taken a while for banks to capitalize on this endless stream of data, largely due to data security concerns. That is in the process of rapidly changing as new secure solutions allow banks to begin to tap into purchase data—and monetize it....(read …
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