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 Author Robert Bogue  Views 1303 View Original Article

It’s not unusual to perceive others as irrational. We can’t make sense of what other people do while assuming that we ourselves are completely rational. However, Dan Ariely points out in Predictably Irrational: The Hidden Forces That Shape Our Decisions that, not only are we, too, irrational, we’re predictably irrational. We make the same mistakes repeatedly. We don’t practice rational decision-making, we practice irrational decision-making. Rational Decision Making Gary …
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